IMC Campaign Case Study on "Gucci Off the Grid"

During my enrollment in PR Management at Rutgers, part of this course included analyzing an Integrated Marketing Communication (IMC) campaign for a brand of my choosing. Driven by my keen interest in fashion, I selected Gucci's "Gucci Off the Grid" as my choice for evaluating an IMC campaign. This insightful case study is structured in two parts: part 1 encompasses a SWOT analysis along with the identification of PR objectives set by the brand. Part 2 involves an in-depth evaluation of the IMC campaign, highlighting key messages, strategies, and tactics. Additionally, I provide strategic recommendations based on my analysis. Enclosed below are both parts of the "Gucci Off the Grid" IMC Case Study, formatted in APA style.