JACOB BRADLEY
EXPERIENCE
EDUCATION
● Lead quarterly global webinars and monthly podcast series from end to end, managing guest
outreach, scripting, scheduling, recording, editing (via Adobe Premiere Pro), and live moderation
● Upload and distribute podcast episodes across Spotify, Apple Podcasts, and YouTube; create
episode descriptions and promotional audiograms
● Plan and execute domestic and international trade show participation, managing booth selection, design, logistics, collateral, contracts, and post-event reporting
● Design marketing materials, including flyers, posters, invitations, and digital assets using Adobe
Illustrator
● Execute targeted email campaigns via Mailchimp, optimizing open and click-through rates for
webinar invites, newsletters, and event promotions
● Collaborate cross-functionally with global Sales teams to update segmented Mailchimp audiences
● Analyze and report on webinar performance, tracking registration trends, engagement metrics,
and survey insights to improve future sessions
● Contribute to social media strategy by developing content and scheduling posts via Hootsuite
● Track marketing expenses, select vendors for promotional items and supplies, and manage
distribution of sports tickets to customers
10/2024 - Present
Marketing & Content Coordinator
Kobo Products, Inc.
01/2023 - 12/2023
Content Marketing Intern
Rutgers Center for Communication & Health Issues
● Strategically curated content for social channels to effectively communicate RU SURE's messages - a prominent student health campaign at Rutgers University
● Played a key role in executing event planning initiatives, coordinating both tabling events and expansive campus gatherings to amplify the reach of RU SURE
● Amplified awareness of RU SURE's initiatives by articulating its value proposition and resources to the Rutgers student community
06/2023 - 08/2023
Marketing Intern
Kornit Digital
● Leveraged B2B email and social channels to maximize lead generation effectiveness
● Identified and cataloged key legacy content assets, aligning them strategically with the
buyer's journey to enhance B2B lead generation efforts
● Enhanced the effectiveness of B2B email marketing by aligning CTAs in Kornit's DTG
email campaign with specific customer touchpoints and campaign goals
● Coordinated research of competitors' digital content, providing actionable insights that
directly influenced Kornit's content strategy
● Utilized Microsoft Excel to streamline blog organization and planning processes, contributing to the optimization of content management efforts for Brother’s blog channel
● Assisted with ambassador and PR planning for Brother Back to Business Dealer Product Launch 2022
● Played a key role in preparing for Brother International Corporation's 70th Anniversary celebration by efficiently gathering and reviewing assets
● Worked cross-functionally with sales team to enter tradeshow leads into Salesforce
Brother International Corporation
06/2022 - 08/2022
Marketing Campaigns & Communications Intern
11/2020 - 02/2021
Social Media Coordinator
Hairitage Hair Lounge
● Responsible for publishing and planning content for all social media platforms
● Oversaw the promoting and designing of seasonal and special deals for our clients based on social trends
● Mediated information between stylists and clients in times of inquiries or concerns
2020 - 01/2024
Rutgers University - New Brunswick
In January 2024, I completed a Bachelor's degree in Communication, with a specialization in Strategic Public Communication and Public Relations. Additionally, I fulfilled a dual-minor in Digital Communication, Information, and Media (DCIM) and Psychology.
I maintained a strong academic record with a cumulative GPA of 3.6. Moreover, I have consistently achieved the honor of being on the Dean's List from Spring 2021 to Fall 2023
06/2019 - 08/2019
Business Operations Intern
Axsome Therapeutics, Inc.
● Responsible for generating and researching clinical and quality related tasks
● Contributed towards the competitive analyses of marketed pharmaceutical drugs
