Bellemara Distillery Brochure & Press Release

When taking my Message Design for PR course, we were assigned to work alongside other students to act as a PR Firm. The professor then assigned us a client with the end goal of developing a PR Plan to present to them - Bellemara Distillery in Hillsborough, NJ. Within this PR Plan, my group collaborated to fill in sections individually assigned to us, including a SWOT analysis of the company, alongside PR strategies and tactics.

One of the sections I contributed to was making an informational brochure for Bellemara Distillery. The goal of this brochure is to increase the presence of the distillery, as it was founded in 2021 and is relatively new compared to its competition.

The other PR tactic I created was a press release communicating to the public about its parent cocktail class that Bellemara Distillery will be hosting. The goal of the press release was to drive public awareness of the distillery, alongside the brochure, and to provide Bellemara with a strategy to attract individuals around them, knowing there are a significant number of parents in the local area.