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Campaign Proposal for The RealReal

Project Type

Case Study

Date

May 2023

As part of my coursework in Strategic Presentations in Digital Media at Rutgers, our final project involved selecting a brand to propose campaign ideas. Fueled by my passion for fashion, I chose The RealReal and conducted a comprehensive social media audit and analysis. The resulting analysis, presented in APA format, showcases creative strategies derived from meticulous data gathering, along with future suggestions for The RealReal.

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